WHO IT'S FOR

WHO IT’S FOR

This works best when there’s real money moving.

Usually a marketing leader with a meaningful budget, more systems than people to manage them, and a CEO asking harder questions than last year.

A GOOD FIT

You spend enough on marketing that a 10% misallocation is a real number.

You have plenty of reporting and still argue about what it means.

Someone upstairs wants marketing tied to pipeline, not impressions.

PROBABLY NOT YET

You’re pre-revenue, or marketing is one person running one channel. Come back when it’s tangled.