THE PROBLEM
Nobody is short on marketing numbers.
You have GA4, the ad platforms, the CRM, an email tool, a spreadsheet somebody maintains by hand, and a monthly report nobody acts on. Every system is honest and every system disagrees.
The gap isn’t data. It’s the half-day of work nobody has time for. The part where someone connects the numbers to the money.
FOUR QUESTIONS. NO GUESSING ALLOWED.
Which channel produced last quarter’s revenue, and how do you know?
What are you spending on something that has never closed a deal?
Where do prospects quietly drop out, and how long has it been happening?
If budget were cut 20% tomorrow, what would you cut first?