WADE is a senior-led marketing consultancy with a specialist bench. You get the person who did the analysis in the room, every time, plus specialists brought in for the parts that need them.
Marketing should move revenue. When it doesn’t, something is broken, and that’s the work.
Fifteen years across enterprise B2B, healthcare, federal contracting, and global logistics have taught Leslie that the same pattern shows up everywhere: the value is already there, it just isn’t showing up in the numbers everyone is looking at. Her job is finding it and making it undeniable.
That has looked like attribution models that tell the truth, a marketing operation moved off spreadsheets and onto a real CRM for the first time, board-level KPI frameworks that shifted a team off vanity metrics, and go-to-market strategy for four digital products launched globally. She has led teams of up to nine and worked across the US, UK, and Singapore.
She founded WADE to do that work the way it should be done: connected end to end, with the technology built rather than recommended.
WADE runs a core practice with specialists engaged per project. You pay for the expertise your engagement needs and nothing you don’t. The senior person stays on the work from kickoff to handover.
Thirty years in the marketing value chain, including co-founding and running a global creative production agency. Chief Marketing Technologist roles across marketing-technology and retail innovation groups.
On WADE engagements he works the marketing supply chain side: where spend leaks between agencies, production, and platforms.
UK-based CRM and marketing automation specialist. Former Head of MarTech & Operations at a global ecommerce platform, with agency years running lifecycle programmes for retail and travel brands.
On WADE engagements: platform migrations, deliverability, segmentation, and the automation that has to keep running afterward.
Runs global marketing automation for a Fortune 500 credit bureau: Eloqua at enterprise scale across every business unit, plus the training that gets teams actually using it.
On WADE engagements: campaign execution, CRM and predictive-analytics integrations, and closed-loop reporting that ties sends to pipeline.
Agency-side technologist inside a global holding-company network, running high-volume CRM programs for CPG and agriculture brands across Salesforce Marketing Cloud and enterprise CMS platforms.
On WADE engagements: site and platform migrations, ecommerce integrations, and the QA discipline that keeps a launch from quietly breaking.
Small firm, enterprise-ready paperwork. Nothing here should be a surprise to your vendor management team.
MSA plus per-project SOW, fixed scope and fixed fee. No open-ended retainers.
Least-privilege read access, NDA before credentials, access revoked at close.
Code, models, and documentation are yours, in your environment, at handover.
Everything documented as we go, so nothing depends on any one person staying.
Thirty minutes, your screen shared, your actual numbers.